Ins and Outs of Instagram

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Instagram is the current social media darling and with good reason: it’s fun, beautiful, interactive and engaging. But how can you use it to get people to buy your product, or sign up for your services, or click through to your website?
This workshop will look at how Instagram has changed over time, the best way to use it today and how to develop an Instagram strategy that works. We’ll cover choosing the right images to use for your feed, what kind of hashtag strategy will be most effective, how to get more followers, and how to persuade people to take action. We will also spend time looking at how to effectively use Instagram Stories, which are an excellent way to engage your existing audience, and have such a variety of features – we’ll practice using text, video, GIFs, location tags, live video and much more in Stories.
If you just want to know more about using Instagram for fun, you’ll enjoy our hands-on Instagram action, but if you’re ready to take your Instagram use to the next level we’ll also have lots of information and strategy for you to consider.