Social Impact of Social Media

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The Hong Kong identity is changing with the help of social media.

Social media is an undeniable force in today’s world. Learn about big history-defining moments to the silliness we’ve come to expect.

Join researcher Dr Catherine Archer, and dig deep into the social impact of social media. Social media has only been part of our lives for little more than 15 years and yet it has irrevocably changed and challenged some of society’s major institutions regarded in the past as “untouchable”.

“Social media allows citizens to be the source of ideas, plans and initiatives in an easier way than ever before” says Eileen Guo of Impassion Media. Social movements are now adept at garnering support through hashtags, live-streaming, likes and engagement, to name just a few tactics.

Our growing love of social media is not just changing the way we communicate – it’s changing the way we are governed, and the way we live in society.
This seminar, presented by social media researcher Dr Catherine Archer, will unpick the approaches of activists and advocates on social media, using case studies and a hands-on approach that digs deep into the social impact of social media.

About the Presenter: Dr Catherine Archer is a researcher and lecturer specialising in social media and strategic communication at Murdoch University. Catherine’s current research interests include social media, particularly related to families, health, influencers and ethics. She has presented on social media to a variety of industry groups including WA public servants and communications consultants. Catherine has published in academic journals and presented at many international conferences. Prior to working as an academic, Catherine had more than 15 years in industry, working in health services marketing management as well as public relations, communications and consulting.