UWA Extension

Fast Cycle Selling accrues 4 elective CPD points. Approval no: RL211 This workshop focuses on the process of generating sales via collaborative selling techniques. The cornerstone of the selling process is the AIDA model that focuses on attention, interest, desire and action. It draws from research into consumer psychology to understand the process that future customers must be taken through before they can be expected to make a final purchase decision. This program is targeted at m... [More]

Finding and Maintaining a Competitive Edge accrues 7 elective CPD points. Approval no: RL210 This workshop is designed for managers and small business owners who want to review the organisation’s current marketing and selling programs with best practice. Identify and formulate key elements of successful marketing and selling programs and how they relate to the organisation’s current efforts. Identify the key elements and specialist resources that will help leverage the company’s mar... [More]

Strategy and Planning accrues 7 elective CPD points. Approval no: RL207 This workshop is designed for managers and small business owners who need to understand the principles of strategic planning. The workshop encompasses key concepts in strategy and relates these to a four-part framework of strategic planning. The relationship between the strategic management of the organisation and its overall management system is reviewed before applying strategic planning tools to a case study.... [More]

Strategic Marketing accrues 7 elective CPD points. Approval no: RL208 This workshop is designed for managers and small business owners who want to effectively position their organisation within its markets and develop a point of competitive advantage. It overviews the key elements of developing a marketing plan and brand positioning strategy for the business, and applies strategic marketing principles to the smaller organisation. It is recommended for senior managers from a range of... [More]

Management Systems Basics accrues 7 elective CPD points. Approval no: RL209 This program examines the role and responsibilities of managers tasked with daily operational management of people and the leadership of teams. It focuses on the nature of management and leadership within organisations with specific focus on coaching, delegation and mentoring employees. The program also examines the management of people and process within an organisation with attention given to culture mappi... [More]